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Why women-owned start-ups are a better bet

The problem of unequal pay of women and men for the same work is well known and discussed. Another aspect of the inequality of women and men in the entrepreneurial world is start-up financing. Women are generally less supported when starting a business compared to start-ups founded by a man. Ironically, start-ups founded by women are generally more successful and generate more financial returns than those founded by men.

There are several reasons why more investments are made in male-owned businesses. First, women are considered less knowledgeablewhen pitching their idea in front of investors. They often have to prove that they have a basic understanding of technical content, or it is simply assumed by investors that this knowledge does not exist. In addition, men tend to exaggerate when they talk about the monetary opportunities of the company. Women are more honest and often simply ask for less money.