{"id":1996,"date":"2021-05-01T13:01:36","date_gmt":"2021-05-01T11:01:36","guid":{"rendered":"https:\/\/webdev.semler-company.com\/iterative-strategy-development-in-tourism-industry-with-a-focus-on-sustainability\/"},"modified":"2026-02-22T10:41:14","modified_gmt":"2026-02-22T09:41:14","slug":"iterative-strategy-development-in-tourism-industry-with-a-focus-on-sustainability","status":"publish","type":"page","link":"https:\/\/www.semler-company.com\/en\/projects\/iterative-strategy-development-in-tourism-industry-with-a-focus-on-sustainability\/","title":{"rendered":"Iterative strategy development in tourism industry with a focus on sustainability"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1996\" class=\"elementor elementor-1996 elementor-903\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-331f3ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"331f3ee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d3e75e\" data-id=\"5d3e75e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b608da elementor-widget elementor-widget-heading\" data-id=\"6b608da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Project<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a06d9bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a06d9bb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b0903b\" data-id=\"2b0903b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d5a4ff elementor-widget elementor-widget-heading\" data-id=\"5d5a4ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Iterative strategy development in tourism industry with a focus on sustainability<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-588aaf7 content-space-left elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"588aaf7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc9e602\" data-id=\"bc9e602\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0d41c3 elementor-widget elementor-widget-heading\" data-id=\"e0d41c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenges<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b44c84 elementor-widget elementor-widget-text-editor\" data-id=\"3b44c84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>A newly established tourism destination team faces\u00a0multiple challenges:<\/strong><\/p>\n<ul>\n<li>Dependency on public funding<\/li>\n<li>The need to cooperate with various public institutions (universities, nature parks etc.) that have very different interests<\/li>\n<li>A multi-faceted political landscape where several regional players want to be at the forefront of public recognition \u2013 even though the perception of the region precludes the separation into different entities<\/li>\n<li>The recognized need to develop tourism in a sustainable and environmentally friendly manner, precluding damage to nature and social infrastructure of the region\u2018s inhabitants<\/li>\n<li>A young, growing team with changing composition<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94dc0f3 elementor-widget elementor-widget-heading\" data-id=\"94dc0f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dea2dfe elementor-widget elementor-widget-text-editor\" data-id=\"dea2dfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The team is very purpose-driven and sees ESG topics as crucial to their purpose without naming them such.Therefore, we started with:<\/strong><\/p>\n<ul>\n<li>A Purpose and Value Proposition Canvas to identify what the team finds purposeful, key customer and stakeholder groups and the value-add the team would bring to each of those groups in line with the team purpose<\/li>\n<li>Design Thinking elements with empathy interviews, persona creation, prototypes and testing of those prototypes for different offers regarding sustainable, eco-friendly tourism that involves the social landscape of the region<\/li>\n<li>The creation of a strategy road map and iterative implementation planning including KPIs for three years<\/li>\n<li>Establishment of a clear team structure with team canvas to keep focus<\/li>\n<li>Enablement and training for team leadership (digital leadership skills, project management, marketing, personal development and resilience, stakeholder management, presentation and persuasivness in writing, communication skills)<\/li>\n<li>Leadership coaching for team development<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-778a736 elementor-widget elementor-widget-heading\" data-id=\"778a736\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1b1679 elementor-widget elementor-widget-text-editor\" data-id=\"b1b1679\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Growth from a team that manages part of a region to a team that manages the entire region plus a neighbouring one in 1,5 years<\/li>\n<li>Solid positioning of ESG tourism offer with various stakeholder groups (public and private sector)<\/li>\n<li>Measurable increase in touristic activity of the predefined customer groups even during COVID<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da1a236 elementor-widget elementor-widget-heading\" data-id=\"da1a236\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lessons learned<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3aa003 elementor-widget elementor-widget-text-editor\" data-id=\"a3aa003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Go for bold\u2014even if it sounds idealistic. When the team started thinking about its purpose and how they wanted it to come to life, ESG and sustainability were still nice-to-have topics. Now, they have moved to the forefront of the agenda!<\/li>\n<li>Structure helps every team. Working through the central elements of team governance and collaboration structure and making them stick, is still a good recipe for success<\/li>\n<li>Good leadership also means to be decisive when things do not work in a team. Making tough personnel decisions ultimately aids team success<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e10566b elementor-widget elementor-widget-modul-backlink\" data-id=\"e10566b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"modul-backlink.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"backlink\" onclick=\"goBack();\">Back<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9996ff0 elementor-widget elementor-widget-modul-weitere-projekte\" data-id=\"9996ff0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"modul-weitere-projekte.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"modul-weitere-projekte\"><div class=\"headline\">Other Projects:<\/div><div class=\"list-item\"><a href=\"https:\/\/www.semler-company.com\/en\/projects\/digital-product-launch-in-the-financial-service-industry\/\"><div class=\"title\">Digital Product Launch in the Financial Service Industry<\/div><div class=\"more\"><\/div><\/a><\/div><div class=\"list-item\"><a href=\"https:\/\/www.semler-company.com\/en\/projects\/tone-at-the-top-strategy-and-roll-out-in-the-life-science-industry-digital\/\"><div class=\"title\">Tone at The Top Strategy and Roll Out in the Life Science Industry \u2013 Digital!<\/div><div class=\"more\"><\/div><\/a><\/div><div class=\"list-item\"><a href=\"https:\/\/www.semler-company.com\/en\/projects\/tone-at-the-top-strategy-and-roll-out-in-the-life-science-industry-digital-2\/\"><div class=\"title\">Tone at The Top Strategy and Roll Out in the Life Science Industry \u2013 Digital!<\/div><div class=\"more\"><\/div><\/a><\/div><div class=\"list-item\"><a href=\"https:\/\/www.semler-company.com\/en\/projects\/global-information-security-compliance-project-in-the-life-science-industry\/\"><div class=\"title\">Global Information Security &#038; Compliance Project in the Life Science industry<\/div><div class=\"more\"><\/div><\/a><\/div><div class=\"list-item\"><a href=\"https:\/\/www.semler-company.com\/en\/projects\/digital-health-check-transformation-road-map-and-steering-process-in-the-agrochemical-industry\/\"><div class=\"title\">Creating a self-managed network of global ambassadors to enable cultural change<\/div><div class=\"more\"><\/div><\/a><\/div><div class=\"list-item\"><a href=\"https:\/\/www.semler-company.com\/en\/projects\/agile-governance-and-portfolio-management-in-the-financial-service-industry\/\"><div class=\"title\">Agile governance and portfolio management in the Financial Service industry<\/div><div 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elementor-element-edeb260 elementor-widget elementor-widget-heading\" data-id=\"edeb260\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><b>You need help?<\/b> Contact us!<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-538bca03 section-kontakt-adresse elementor-widget elementor-widget-text-editor\" data-id=\"538bca03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><br><a href=\"tel:00493089000232\">T +49 172 588 75 34<\/a><br><a href=\"mailto:welcome@semler-company.com\" class=\"\">E welcome@semler-company.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 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