{"id":2000,"date":"2021-05-01T13:20:31","date_gmt":"2021-05-01T11:20:31","guid":{"rendered":"https:\/\/webdev.semler-company.com\/digital-product-launch-in-the-financial-service-industry\/"},"modified":"2026-02-22T10:41:34","modified_gmt":"2026-02-22T09:41:34","slug":"digital-product-launch-in-the-financial-service-industry","status":"publish","type":"page","link":"https:\/\/www.semler-company.com\/en\/projects\/digital-product-launch-in-the-financial-service-industry\/","title":{"rendered":"Digital Product Launch in the Financial Service Industry"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2000\" class=\"elementor elementor-2000 elementor-1247\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff384c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff384c7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0adcd87\" data-id=\"0adcd87\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c401045 elementor-widget elementor-widget-heading\" data-id=\"c401045\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Project<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a06d9bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a06d9bb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b0903b\" data-id=\"2b0903b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d5a4ff elementor-widget elementor-widget-heading\" data-id=\"5d5a4ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Digital Product Launch in the Financial Service Industry<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-588aaf7 content-space-left elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"588aaf7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc9e602\" data-id=\"bc9e602\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0d41c3 elementor-widget elementor-widget-heading\" data-id=\"e0d41c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenges<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b44c84 elementor-widget elementor-widget-text-editor\" data-id=\"3b44c84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The subsidiary of an international bank is launching a new digital product offering, for which the visibility within the corporation as well as the pressure to succeed was significant<\/strong><\/p>\n<ul>\n<li>The agile project consisted of three streams: An online portal offering product information, a digital product substituting individual solutions for each client with an automated, digital offering for small tickets, an innovative pricing scheme (Pay-per-use)<\/li>\n<li>Changes of roles, responsibilities and thinking from the clients\u2018 point-of-view had to be embraced by the organisation<\/li>\n<li>Adding to the complexity was a restructuring, leading to a potential number of 1 mio. additional clients to be served with existing staff<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94dc0f3 elementor-widget elementor-widget-heading\" data-id=\"94dc0f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dea2dfe elementor-widget elementor-widget-text-editor\" data-id=\"dea2dfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>We proposed a participative approach to embed the core skill of changeability within the organization aiming at the:<\/strong><\/p>\n<ul>\n<li>Clear definition of the transformation objective<\/li>\n<li>Commitment and motivation of all employees directly involved (appr. 50) as well as other stakeholders<\/li>\n<li>Set-up and handover of the project as a blueprint for the larger change and digitalization initiative of the organization<\/li>\n<\/ul>\n<p><strong>Our main measures included:<\/strong><\/p>\n<ul>\n<li>Conducting and analyzing structured stakeholder interviews to better understand their needs and support the change<\/li>\n<li>Choosing and coaching ambassadors to promote the new product from within the organization<\/li>\n<li>Moderating a business model canvas workshop with the project team and ambassadors<\/li>\n<li>Setting up the change communication by writing a change story, and establishing a communication plan<\/li>\n<li>Planning and moderating Business Simulation Workshops in large, mixed groups (60-70 participants per session)<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-778a736 elementor-widget elementor-widget-heading\" data-id=\"778a736\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1b1679 elementor-widget elementor-widget-text-editor\" data-id=\"b1b1679\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>A smooth start into the new business with a positive \u201ccan do\u201d attitude that has led to unexpectedly good business results in the first quarter<\/li>\n<li>Early leadership alignment and board attention made employees feel valued and increased the sense of urgency in a positive way<\/li>\n<li>Consistent messages and a unified tone from the top left no room for interpretation<\/li>\n<li>As a result, employees accepted that change was happening<\/li>\n<li>A lot of useful feedback on tools and processes from employees<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da1a236 elementor-widget elementor-widget-heading\" data-id=\"da1a236\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lessons learned<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3aa003 elementor-widget elementor-widget-text-editor\" data-id=\"a3aa003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>A profound and significant change of organizational culture requires new experiences AND iteration<\/li>\n<li>Involvement of all employees who play a part in the new processes improves results<\/li>\n<li>Coaching management to \u201elet go\u201c and entrust their employees with more freedom can be just as important as motivating the overall staff for the journey<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7431094 elementor-widget elementor-widget-modul-backlink\" data-id=\"7431094\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"modul-backlink.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"backlink\" onclick=\"goBack();\">Back<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9996ff0 elementor-widget elementor-widget-modul-weitere-projekte\" data-id=\"9996ff0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"modul-weitere-projekte.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"modul-weitere-projekte\"><div class=\"headline\">Other Projects:<\/div><div class=\"list-item\"><a href=\"https:\/\/www.semler-company.com\/en\/projects\/iterative-strategy-development-in-tourism-industry-with-a-focus-on-sustainability\/\"><div class=\"title\">Iterative strategy development in tourism industry with a focus on sustainability<\/div><div class=\"more\"><\/div><\/a><\/div><div class=\"list-item\"><a href=\"https:\/\/www.semler-company.com\/en\/projects\/tone-at-the-top-strategy-and-roll-out-in-the-life-science-industry-digital\/\"><div class=\"title\">Tone at The Top Strategy and Roll Out in the Life Science Industry \u2013 Digital!<\/div><div class=\"more\"><\/div><\/a><\/div><div class=\"list-item\"><a href=\"https:\/\/www.semler-company.com\/en\/projects\/tone-at-the-top-strategy-and-roll-out-in-the-life-science-industry-digital-2\/\"><div class=\"title\">Tone at The Top Strategy and Roll Out in the Life Science Industry \u2013 Digital!<\/div><div class=\"more\"><\/div><\/a><\/div><div class=\"list-item\"><a href=\"https:\/\/www.semler-company.com\/en\/projects\/global-information-security-compliance-project-in-the-life-science-industry\/\"><div class=\"title\">Global Information Security &#038; Compliance Project in the Life Science industry<\/div><div class=\"more\"><\/div><\/a><\/div><div class=\"list-item\"><a href=\"https:\/\/www.semler-company.com\/en\/projects\/digital-health-check-transformation-road-map-and-steering-process-in-the-agrochemical-industry\/\"><div class=\"title\">Creating a self-managed network of global ambassadors to enable cultural change<\/div><div class=\"more\"><\/div><\/a><\/div><div class=\"list-item\"><a href=\"https:\/\/www.semler-company.com\/en\/projects\/agile-governance-and-portfolio-management-in-the-financial-service-industry\/\"><div class=\"title\">Agile governance and portfolio management in the Financial Service industry<\/div><div class=\"more\"><\/div><\/a><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6cccc084 section-kontakt elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cccc084\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-35196c1e\" data-id=\"35196c1e\" 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588 75 34<\/a><br><a href=\"mailto:welcome@semler-company.com\" class=\"\">E welcome@semler-company.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3055e568\" data-id=\"3055e568\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f03916 elementor-widget elementor-widget-wpforms\" data-id=\"4f03916\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpforms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpforms-container \" id=\"wpforms-83\"><form id=\"wpforms-form-83\" class=\"wpforms-validate wpforms-form\" data-formid=\"83\" method=\"post\" 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product&hellip;<\/p>\n","protected":false},"author":4,"featured_media":1943,"parent":2174,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-2000","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Product Launch in the Financial Service Industry - Semler Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.semler-company.com\/en\/projects\/digital-product-launch-in-the-financial-service-industry\/\" \/>\n<meta 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