{"id":4406,"date":"2024-05-06T16:26:47","date_gmt":"2024-05-06T14:26:47","guid":{"rendered":"https:\/\/www.semler-company.com\/?page_id=4406"},"modified":"2026-02-22T10:37:09","modified_gmt":"2026-02-22T09:37:09","slug":"tone-at-the-top-strategy-and-roll-out-in-the-life-science-industry-digital-2","status":"publish","type":"page","link":"https:\/\/www.semler-company.com\/en\/projects\/tone-at-the-top-strategy-and-roll-out-in-the-life-science-industry-digital-2\/","title":{"rendered":"Tone at The Top Strategy and Roll Out in the Life Science Industry \u2013 Digital!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4406\" class=\"elementor elementor-4406 elementor-4405\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9882ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9882ff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89bbec0\" data-id=\"89bbec0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6a621e elementor-widget elementor-widget-heading\" data-id=\"e6a621e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Project<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a06d9bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a06d9bb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b0903b\" data-id=\"2b0903b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d5a4ff elementor-widget elementor-widget-heading\" data-id=\"5d5a4ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Tone at The Top Strategy and Roll Out in the Life Science Industry \u2013 Digital!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-588aaf7 content-space-left elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"588aaf7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc9e602\" data-id=\"bc9e602\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0d41c3 elementor-widget elementor-widget-heading\" data-id=\"e0d41c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenges<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b44c84 elementor-widget elementor-widget-text-editor\" data-id=\"3b44c84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>A global Life Science company settled with the DoJ and the SEC with respect to several regulatory breaches. One of the settlement conditions was to have a US monitor in house for two years and then self-report for a year. <\/strong>\r\n<ul>\r\n \t<li>The first monitor report contained numerous findings, one of which was to develop a Tone at the Top strategy and implement it<\/li>\r\n \t<li>The company is highly decentralized, and a corporate communications department is practically non-existent<\/li>\r\n \t<li>Different leadership styles, as well as local specifics, need to be addressed and aligned<\/li>\r\n \t<li>Several hundrets of leaders need to be addressed in a first step in 65 different countries<\/li>\r\n \t<li>All measures need to be done virtually due to the COVID-19 pandemic<\/li>\r\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94dc0f3 elementor-widget elementor-widget-heading\" data-id=\"94dc0f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dea2dfe elementor-widget elementor-widget-text-editor\" data-id=\"dea2dfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>A sustainable Tone at the Top is necessary to establish a culture of integrity globally<\/strong>\r\n<ul>\r\n \t<li>A centralized, unified and global approach ensures consistency, visibility and impact<\/li>\r\n \t<li>Establishing an effective leadership communication cascade with Corporate Communications in the enabling lead<\/li>\r\n \t<li>This includes the set up of: Governance, Communication Approach, Branding, Monitoring<\/li>\r\n<\/ul>\r\n<strong>The implementation consists of:<\/strong>\r\n<ul>\r\n \t<li>Supplementing existing activities with suitable new channels and formats and establish clear and effective messaging as well as interactive digital elements<\/li>\r\n \t<li>Align the board of managing directors and ensure consistency of messaging<\/li>\r\n \t<li>Enable Leadership and Compliance Officers with 50 online workshops<\/li>\r\n \t<li>Establishment of new processes and workflows to ensure closer collaboration and exchange between different functions<\/li>\r\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-778a736 elementor-widget elementor-widget-heading\" data-id=\"778a736\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1b1679 elementor-widget elementor-widget-text-editor\" data-id=\"b1b1679\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Comprehensive strategy incl. governance for a new global functional lead for Corporate Communications within 2 months<\/li>\r\n<li>Enabled 450 top leaders within 4 months<\/li>\r\n<li>Enabled Compliance Officers globally within 2 months<\/li>\r\n<li>A better, measurable understanding of the importance of ethical behavior through a consistent and global tone from the top<\/li><\/ul>\r\n\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da1a236 elementor-widget elementor-widget-heading\" data-id=\"da1a236\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lessons learned<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3aa003 elementor-widget elementor-widget-text-editor\" data-id=\"a3aa003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Tone at the top starts with the management board\u2014but L2 is equally important for conveying the right messages<\/li>\r\n<li>To align a wide variety of views online is challenging and requires even more frequent communication than normally<\/li>\r\n<li>There is not a wide-spread understanding of what communicating digitally and virtually requires <\/li>\r\n<li>Prework, collaboration and afterwork are crucial for workshop success<\/li><\/ul>\r\n\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-565be22 elementor-widget elementor-widget-modul-backlink\" data-id=\"565be22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"modul-backlink.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"backlink\" onclick=\"goBack();\">Back<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9996ff0 elementor-widget elementor-widget-modul-weitere-projekte\" data-id=\"9996ff0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"modul-weitere-projekte.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"modul-weitere-projekte\"><div class=\"headline\">Other Projects:<\/div><div class=\"list-item\"><a href=\"https:\/\/www.semler-company.com\/en\/projects\/iterative-strategy-development-in-tourism-industry-with-a-focus-on-sustainability\/\"><div class=\"title\">Iterative strategy development in tourism industry with a focus on sustainability<\/div><div class=\"more\"><\/div><\/a><\/div><div class=\"list-item\"><a href=\"https:\/\/www.semler-company.com\/en\/projects\/digital-product-launch-in-the-financial-service-industry\/\"><div class=\"title\">Digital Product Launch in the Financial Service Industry<\/div><div class=\"more\"><\/div><\/a><\/div><div class=\"list-item\"><a href=\"https:\/\/www.semler-company.com\/en\/projects\/tone-at-the-top-strategy-and-roll-out-in-the-life-science-industry-digital\/\"><div class=\"title\">Tone at The Top Strategy and Roll Out in the Life Science Industry \u2013 Digital!<\/div><div class=\"more\"><\/div><\/a><\/div><div class=\"list-item\"><a href=\"https:\/\/www.semler-company.com\/en\/projects\/global-information-security-compliance-project-in-the-life-science-industry\/\"><div class=\"title\">Global Information Security &#038; Compliance Project in the Life Science industry<\/div><div class=\"more\"><\/div><\/a><\/div><div class=\"list-item\"><a href=\"https:\/\/www.semler-company.com\/en\/projects\/digital-health-check-transformation-road-map-and-steering-process-in-the-agrochemical-industry\/\"><div class=\"title\">Creating a self-managed network of global ambassadors to enable cultural change<\/div><div class=\"more\"><\/div><\/a><\/div><div class=\"list-item\"><a href=\"https:\/\/www.semler-company.com\/en\/projects\/agile-governance-and-portfolio-management-in-the-financial-service-industry\/\"><div class=\"title\">Agile governance and portfolio management in the Financial Service industry<\/div><div class=\"more\"><\/div><\/a><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3f29c09f section-kontakt elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f29c09f\" data-element_type=\"section\" 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Challenges A global Life Science company settled with the DoJ and the SEC with respect to several regulatory breaches. One of the settlement conditions was to have a US monitor in house for two years and then self-report for&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1949,"parent":2174,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-4406","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tone at The Top Strategy and Roll Out in the Life Science Industry \u2013 Digital! - Semler Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.semler-company.com\/en\/projects\/tone-at-the-top-strategy-and-roll-out-in-the-life-science-industry-digital-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tone at The Top Strategy and Roll Out in the Life Science Industry \u2013 Digital! - Semler Company\" \/>\n<meta property=\"og:description\" content=\"Project Tone at The Top Strategy and Roll Out in the Life Science Industry \u2013 Digital! Challenges A global Life Science company settled with the DoJ and the SEC with respect to several regulatory breaches. 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