Project

Digital Health Check, transformation road map and steering process in the agrochemical industry

Challenges

Prioritize and better understand how and in what order to invest in digital transformation

  • Include the customer perspective in the strategy by asking: “What are trends from a customer perspective?”
  • Realise competitive advantage with the top management having a: Iterative and agile strategy process, a steering process that allows for operative excellence while fostering innovation
  • Manage stakeholder inside and outside of the organisation consistently

Our Approach

Online Digital Readiness Assessment with a representative selection of global stakeholders and potentially clients to answer the question: „What should the digitization status of a company be and what should be our urgent focus areas to develop a more agile company?”

  • Design thinking methods to explore customer view with relevant customer groups
  • Desk top competitor and digital player research
  • Virtual Workshop to discuss results, deskwork and field research with relevant stakeholders, define further necessary measures, integrate measures into road map
  • Road map and heat map with prioritized measures (forced ranking)
  • Set up of iterative steering process of road map and development of meaningful KPIs

Results

  • Clear status of digital transformation globally
  • Prioritized and risk assessed road map
  • Identified use cases
  • Iterative strategy and steering process to manage the transformation effort

Lessons learned

  • Especially in international setting with a strong M&A history, views on what digitalization is about and its merit differ greatly. Being very clear and transparent about timelines, investment needs and expected outcomes is crucial
  • The political interests of different players greatly determines the ambition level of the digital transformation efforts
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